What Is A Keynote Speaker –  A Keynote Speaker has a very distinct and unique skillset that allows him/her to connect with each audience member in an authentic intimate way with facts, humor and emotion. Because we never remember facts and figures nor the information crammed onto a slide deck, the consummate Keynote Speaker seldom uses power point (which other speakers use as a crutch because they are unprepared and need to narrate the slides), does not stand behind a podium, and is a polished and compelling storyteller!

A Keynote Speaker is the Opening General Session Motivational Speaker responsible to kick off the conference with high energy, in a powerful, positive, provocative, highly emotional and entertaining way that sets the tone for the rest of the entire conference.


Or a Keynote Speaker is the Closing General Session Inspirational Speaker responsible to conclude the conference by consolidating the messages discussed throughout the meeting and send the attendees back home with benefits that last a lifetime including an Action Plan they can immediately implement when they get back to work!

Some of the topics that Keynote Speakers talk about are:

  • Inspiration
  • Motivation
  • Business
  • Technology
  • Innovation
  • Leadership
  • Marketing
  • Sales
  • Education

By sharing powerful stories based on his personal life experiences, Dan teaches that it’s notcrowd enough to say ‘I will do my best.’ We must succeed in doing that which is necessary to Be Resilient, Find Our Personal ‘Why’, Adapt To Change, Build a Winning Team, Master The Art Of Storytelling/Selling, Put Safety First, Recommit To Peak Performance, Obligate Ourselves To A Mission and Create A Culture Of Significant Partner Leaders!


The Keynote Speaker’s Mindset

The goal of every public speaker should be: ‘Seek To Bless, Not Impress.’ If you are nervous before giving a speech it means you think it’s about you. But if you’re excited it means it’s about the audience – you are there for each audience member, not for yourself!


How Does A Keynote Speaker Customize Every Presentation?

The true consummate Keynote Speaker does not show up with a memorized speech. Knowing there is a difference between a professional ‘presenter’ and a professional ‘speaker,’ the professional Keynoter requires a pre-conference call with the Meeting Planner/Event Planner and hopefully the CEO/Leader of the organization to get their personal input and feedback on FIVE Fundamental Questions:

1). What is your Theme? How did you come up with it? What does it mean to you? What was your last year’s Theme so I can build a bridge from your last convention to this year’s convention.

2). What is the Purpose of this meeting? Motivational/Inspirational, Educational giving CEU credits, Networking, Customer Event, Incentive Travel Trip as a reward for qualifying in the sales contest, etc.?

3). Who are the attendees? What do they do when they wake up? If they are sales professionals, what are the specific products and services represent and who do they call on?

4). How many days is the convention? How many Concurrent Breakout Sessions/Seminar/Workshops are there and what are the Topics?

5). Mr./Ms. CEO, Leader, Event Planner, Organizing Committee – What is your desired message? (So you can go to your inventory of stories, jokes, researched data, facts, anecdotes and adventures to illustrate the desired messages of the organizing Committee.) What is your projected outcome regarding what you want the participants to take-a-way? How can I echo the CEO/Leader’s stadiumMessage as a ‘third party endorsement’ that he/she knows what they are doing?


What Is A Typical Keynote Speaker’s Honorarium?

Unless the Keynote Speaker charges at least $7500 plus expenses to present a 60 to 90 minute Keynote, the buying customer knows you are a part-time ‘wanna-be’ who will show up with ‘speech A’ and just whip it off like a Shakespearean actor – because it’s a job, not a ‘calling.’ The Meeting Professional/Event Planner will know your motivation is not to make a difference and transform lives, but rather for self-aggrandizement seeking popular attention and an adrenalin rush from the audience applause.

Keynote Speakers vary in the price range, typically based on the Speaker’s unique ‘Signature Story’ and the perceived value his/her message will add to the convention while leaving an unshakeable impression on every participant.

Bottom line. If money becomes the debatable topic of conversation, it means the presentation was weak and the relationship is non-existent. Hiring the right Keynote Speaker does not cost – it pays! To bring a Hall of Fame Keynote Speaker into your organization, who is obviously an Inspirational Speaker, Motivational Speaker, Executive Coach, Life Coach and Mentor, will require an investment of around $15,000 to $30,000. When he/she delivers on their promise and blows your people away, it will be immediately obvious why you selected a Hall of Fame Speaker like Dan Clark, who refuses to bomb and will customize his speech to accommodate your specific meeting needs. During the Standing Ovation you will be grateful that you didn’t settle for a low cost ‘wanna-be’ who could have easily bombed – and paid the price today so you can enjoy the prize forever!  


Dan Clark, Hall of Fame Speaker / Named one of the Top Ten Motivational Speakers in the World!

Dan Clark, a Keynote Speaker, Motivational Speaker is a beautiful example of what a consummate professional speaker should be. He has been able to inspire and motivate with personal stories, teach leadership skills and build high performance winning cultures of Significant Partner Leaders. Because Dan customizes every Keynote Speech, Meeting Professionals/Event Planners realize Dan has much more material that he can share with them, so they bring him back year after year. A famous Association has hired Dan to serve as the Closing General Session Keynote at their national convention in Atlanta, Georgia 25 years in a row! Why?

Dan Clark is founder and CEO of a multi-million dollar international communications company;  University Professor;  High Performance Business Coach;  Alumnus of the University of Utah (Psychology);  Host of Power Players Podcast;  Gold Record Songwriter;  Film Maker;  an Award Winning Athlete who fought his way back from a paralyzing injury that cut short his football career;  New York Times Best Selling Author of 35 books;  a primary contributing author to the Chicken Soup For The Soul series;  and was named 2012 Utah Father of the Year.  

Since 1982, Dan has spoken to more than 6000 audiences, to over 5 million people,  in 71 countries,  on 6 continents,  to most of the Fortune 500,  Super Bowl Champions,  NASA,  Million Dollar Round Table,  the United Nations,  and multiple times to our combat troops in Iraq, Afghanistan, Europe, Asia and Africa.

In 2005, Dan was inducted into the Professional Speakers Hall of Fame;  and has been named one of the Top Ten Motivational Speakers In The World.speaker

As a master storyteller Dan has been published in more than 50 million books in 50 languages worldwide;  has appeared on over 500 television and radio shows including Oprah, Glenn Beck and NPR;  and has been featured in Success, Entrepreneur, Forbes, Inc., Thought Masters, Nugent, Mayo Clinic and Millionaire Magazines.


In Summary:

Many Meeting Professionals / Event Planners seem to always want a ‘discounted deal’ from speakers and a reduction in their honorarium. And they are proud of themselves for saving their organization money. At least until the low budget keynote speaker bombs and flops and the meeting planner’s reputation and maybe even their job is in jeopardy. Why take a chance? Don’t your people deserve to have one of the Top Ten Motivational Speakers in the World inspire and coach them to greatness?

Remember, your Opening General Session Keynote Speaker slot is the most important speaking position in your entire conference/convention/meeting! It sets the the tone, ignites the positive energy and established the emotional expectation for the remainder of your conference! Every other speaker and concurrent session will be affected by the Opening Speaker’s remarks, stage presence and emotionally impacting delivery! And the Closing Keynote Speaker must be equally compelling and exciting so the attendees exit fired up and focused to implement what they’ve learned at the conference!

Why not select the time-tested, polished professional Hall of Fame Keynote Speaker Dan Clark who does more than speak – he puts on an unforgettable show!


Call 800-676-1121 today and schedule Dan Clark for your upcoming event!





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