Step 1
EXPAND
BELIEFS
ATTENDEES WILL REDEFINE WHAT’S POSSIBLE AND LEARN:
NO ONE HITS ROCK BOTTOM – WE HIT ROCK FOUNDATION – WE HIT ROCK BELIEF
The purpose of a leader is to grow more leaders who believe what you believe, not generate more
followers.
The goal is not to do business with everybody who wants what you have – but to attract those
who believe what you believe, so they choose you, not just somebody who does what you do!
Step 2
ELEVATE EXPECTATIONS
ATTENDEES WILL MAKE WINNING PERSONAL AND REALIZE:
NO ONE EXCEEDS POTENTIAL – WE JUST MISJUDGE IT
When we focus on purposes and answer Why, the How-to becomes clear and simple!
Under pressure you don’t rise to the occasion – you fall to your level of training.
That’s why we train and prepare so hard!
Step 3
EMPOWER BEHAVIOR
ATTENDEES WILL TURN SUCCESS INTO SIGNIFICANCE BY KNOWING:
FEAR IS A REACTION – COURAGE IS A DECISION
It is not enough to say I will do my best. We must succeed in doing that which is necessary to win!
Competitive Advantage is not created by doing more than your competition, but by doing what
your competition is not willing to do!
Step 3
EMPOWER BEHAVIOR
ATTENDEES WILL COMMIT TO:
INTEGRITY, LOYALTY, RESPECT, DUTY, HONOR, SERVICE AND COURAGE
It is not enough to say I will do my best. We must succeed in doing that which is necessary to win!
Competitive Advantage is not created by doing more than your competition, but by doing what
your competition is not willing to do!